May 17 2007

Too Much AJAX, is it good for SEO?

Well I did it, just upgraded to Adobe Web Premium Edition. First I would like to say I love it. It is actually based on web standards and not IE6 which I am grateful for. But one thing I feel got “too easy”, that’s AJAX. I like the way Dreamweaver using Spry to build AJAX into your site, but there is one problem, one word JavaScript. Search Engines have been known to have problems with links and content generated by JavaScript. Don’t get me wrong, I love JavaScript, it’s a great client side scripting language, but with Spry I really feel it will be overused.

Now that it is easy to build these “widgets” what stops someone from building all their content onto one page fed by an xml file? Not much except ignorance by which search engines will index the content. I feel a lot of web designers clients are going to get hosed with regards to engine traffic once a very creative and non-technical designer get a hold of this tool. That’s ok, if everyone starts using this it will just get easier for others that understand SEO to rank well. This is like the Flash epidemic.


May 7 2007

Technology Dreams

I remember going to school and learning Visual Basic. It is a very easy language, but it was fun to make little cheesy programs, and I wrote a lot of them. Then I started to have dreams in programming laguages. It seems like I loved development in my sleep.

Last weekend my wife caught me talking in my sleep. She said I said “NO, Firefox!” I don’t know what I was dreaming of, but maybe it was from all the browser testing I did the last few days.

Anyone else have interesting, weird development or technology dreams?


May 2 2007

Google Hell

I have heard of a lot of even well known companies being plagued by what is called “Google Hell“. Google calls it the Supplemental Index. This index was create for weeding out spammers. It looks for pages that are keyword stuffed, or duplicate content from original source pages. They have very good intentions, but this has been harming a lot of legit sites. All it takes is for Google to think you copied you content from another site and BAM there you page is in the supplementals. When really your site the original content and the other sites are the copycats.

When this happens to a page, whatever search terms your page ranked for is gone. And the problem is that the supplemental index is spidered a lot less than regular indexed pages. This means your page could be there forever unless you do something about it. Here are a few tips on getting out of Google Purgatory:

1. Get relevant inbound links to the page you would like to get out. This does two things: A. Google will hit that page more when it follows the link to your page. B. Creates a since that the page is important and relevant, after all most spam pages don’t get a lot of people from relevant industries wanting to link to them right?

2. Change the content on the page. Look over the content on the page and see if in fact it looks like keywords are stuffed all over the page. Even if they are not, change the content anyway. This will help you bee seen as original and not to be stuffing your page with keywords.

3. Submit a sitemap to Google’s Webmaster Tools. This will help get your site crawled faster. Also put a modified date of a resent date in your XML sitemap.

Those are just a few tips on getting out of the supplemental index. I think with some work and strategy there is no reason for a page to be in the supplemental for 6 months or a year as I have heard other people talk about. Change the page, get links to it, and get Google to crawl it.

When I see a site like www.mysolitaire.com and they complain they have 99% of their pages in the supplemental index it makes me wonder who their SEO person is. I guess they complained so much they ended up on forbes.com. But if you actually go to the site it is stuffed with links all over the place with rings and earrings. There are hundreds of links containing the words he is targeting. Even when they list the products, if its rings, the text for every ring is “view ring” 16 times on the rings section. Google is dinging him for having too many links with the identical word in the link hundreds of times on a page.