I have been working on the new PlasmaCAM site for awhile. It employs a number of technologies.

The home page was made using Flash. We made sure and added links at the top and bottom for SEO value. The home navigation of the slides were done using Actionscript 3. All the slides are called from a loading php page in Actionscript, and all the slides are separate SWF files. This allows the ability to create a new SWF file and ‘plug it in’ easily without making any changes to the loading SWF file or the php code.

The rest of the site is database content driven. This is going to allow the ability to change text without going into the html and changing it. It is the step PlasmaCAM needed in separating the content from the style.

Other parts of the site, such as the owners community, uses jQuery and ajax functions to save user data and perform client validation.

So far the result are favorable, the conversion rate has almost doubled and the length of visit has gone up by almost a minute. This has been pretty consistent as it was launched at the end of November.